This course provides an overview of basic media math calculations and formulas along with an opportunity to practice and use these math skills to answer media-related questions and better position client expectations and opportunities.
By understanding basic math skills, media sellers will improve their sales performance by having more robust discussions about campaign needs and performance. These math skills are also needed to pass the IAB Digital Media Sales Certification exam.
The course includes basic math formulas for working with averaging, fractions, percentages, and indexing; applying formulas to calculate CPM, eCPMs, impressions, media costs, CTR, and Return on Ad Spend (ROAS); and a review of how media calculations are used to estimate audience reach and composition and SOV. A list of resources to gain more experience will be provided as well.
Multi-Course Registration Discounts
Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below. ( click here for additional details.)
In-Person Seminars and Training Webinars are calculated separately for course totals and are not additive.
|2 courses = 5%||3 courses = 7%||4 courses = 9%||5 courses = 10%|
|6 courses = 11%||7 courses = 12%||8 courses = 13%||9 courses = 14%|
|10 or more courses = 15%|
Prices, dates, locations, course content and other specifications are subject to change without notice.
* Early-Bird pricing requires full payment to be received by Laredo Group no later than 5 business days after registration; if payment is received after that deadline, pricing will revert to Standard Pricing.