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Mastering Measurement

Academy of Digital Media Student

Mastering Measurement: Defining Metrics and Understanding Measurement in Digital Advertising

On-Demand Webinar

Mastering Measurement – Defining Metrics and Understanding Measurement in Digital Advertising
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Register Now! Price: $245

Learn when and how to use the dozens of methods available to measure digital ad campaigns, and the many variables that impact campaign performance.

Measurement depends on the campaign’s objectives, the creative assets, the media platforms and placements. Media professionals must know which metrics are appropriate to use when and how, as well as the implications each has on performance measurement and campaign goals.

This webinar has four elements: Illustrations and detailed definitions of over 20 different campaign metrics and measurement concepts; Descriptions of how 1st and 3rd party data is collected and used to measure campaigns; Clarification of what impacts performance metrics, including an in-depth perspective on challenges using click-through rates as a measure of advertising performance; and the identification of the industry standards and best practices regarding measurement, targeting and privacy.

After completing this webinar, you will be able to define and compare digital ad metrics, understand and determine the appropriate metrics to use and what can be done to improve campaign performance, be aware of the metrics for different platforms, have an understanding of measurement best practices and standards, and discuss the different sources of data and the role data plays in measurement. Sellers will be able to be proactive in their discussions with buyers about expected campaign performance, and buyers will be able to correctly identify the right metrics and establish appropriate benchmarks for their campaigns.

Multi-Course Registration Discounts

Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below. ( click here for additional details.)

In-Person Seminars and Training Webinars are calculated separately for course totals and are not additive.

2 courses = 5%3 courses = 7%4 courses = 9%5 courses = 10%
6 courses = 11%7 courses = 12%8 courses = 13%9 courses = 14%
10 or more courses = 15%     

Prices, dates, locations, course content and other specifications are subject to change without notice.

* Early-Bird pricing requires full payment to be received by Laredo Group no later than 5 business days after registration; if payment is received after that deadline, pricing will revert to Standard Pricing.