Understanding Media Measurement and Analytics

Academy of Digital Media Student

Understanding Media Measurement and Analytics


None Currently Scheduled

Understanding Media Measurement and Analytics:
Preparing for Proactive Conversations About Campaign Measurement


Many factors influence what, how and why media and audience segments are evaluated, bought and optimized. These factors include the evolving standards and metrics for evaluating media, measuring impact, and using data and analytics to gain insights into the results. The better that campaign measurement and analytics are understood, the more productive the conversation will be for media buying and selling teams.


This course will help connect the dots between what metrics are used and evaluated, how measurement is shaping media decisions, and why discussing analytics is critical to understanding how campaign success will be defined in the future. The training will reveal the most important questions that need to be asked to initiate proactive discussions on measurement, and for understanding campaign success metrics.


Multi-Course Registration Discounts

Discount based on total number of courses for all people registered in one registration process. For example, if you register 2 people for 3 courses each, the total number of courses would be 6 and the multi-course discount would therefore be 14% as per the chart below. ( click here for additional details.)

In-Person Seminars and Training Webinars are calculated separately for course totals and are not additive.

2 courses = 5%3 courses = 7%4 courses = 9%5 courses = 10%
6 courses = 11%7 courses = 12%8 courses = 13%9 courses = 14%
10 or more courses = 15%     

Prices, dates, locations, course content and other specifications are subject to change without notice.

* Early-Bird pricing requires full payment to be received by Laredo Group no later than 5 business days after registration; if payment is received after that deadline, pricing will revert to Standard Pricing.